The Internet Goes Local
Local businesses can now compete on the Internet. By utilizing Local Marketing techniques on the Internet, businesses are increasing their exposure in the local community while decreasing their advertising cost.
In addition to bringing more traffic to your website, advertising online for your local business can help bring foot traffic to your location. A recent study by The Dieringer Research Group found that 85% of online shoppers researched a product online and then purchased offline, in a local store.
When Signs to Go, Inc. wanted to increase their local exposure they looked to Talbot Services for help creating a Local Internet Marketing plan. By utilizing local search directories and creating a Geo-targeted Google Adword Campaign the results were immediate. The traffic to their website, www.signstogo.com , doubled overnight.
Why Local Internet Marketing?
- Use of local search increases 43% year-over-year - comScore Networks Inc.
- 63% of U.S. Internet users performed a local search in July, up 43% from July 2005 - comScore Networks Inc.
- Google local sites and Yahoo local sites captured the largest share-30% and 29%, respectively.
For more information about Local Internet Marketing register online at www.edmondsbest.biz for their January Seminar or contact Talbot Services directly at 359-7741.
