Why should you join?
Out with Testimonials, In with Customer Reviews
Take advantage of the benefits offered by product and customer review pages. Consumers are turning to other consumers for advice on what to buy. By including customer reviews & ratings on product listings or inviting your clients to set up a review account with Citysearch that can be viewed on your website, you are helping your potential clients determine if your product is what they really want.
According to a survey by Deloitte’s Consumer Products group, 62% of Internet customers read consumer-written product reviews; from that group more than 8 in 10 say their purchase decisions have been directly influenced by the reviews.
In addition, 7 in 10 of the 62% share the review information with others, therefore magnifying the impact. The “Social Commerce Report 2007” said customer product reviews are increasing retail conversion rates, site traffic, and average order value. Internet retailers can take advantage of customer reviews by adding the section to their website or by directly linking to a dedicated review website.
So get a customer review system started! Let your clients be a marketing tool for your company.
For more information about using customer reviews for your business contact Talbot Services at 359.7741 or www.talbotservices.com .
The Internet Goes Local
Local businesses can now compete on the Internet. By utilizing Local Marketing techniques on the Internet, businesses are increasing their exposure in the local community while decreasing their advertising cost.
In addition to bringing more traffic to your website, advertising online for your local business can help bring foot traffic to your location. A recent study by The Dieringer Research Group found that 85% of online shoppers researched a product online and then purchased offline, in a local store.
When Signs to Go, Inc. wanted to increase their local exposure they looked to Talbot Services for help creating a Local Internet Marketing plan. By utilizing local search directories and creating a Geo-targeted Google Adword Campaign the results were immediate. The traffic to their website, www.signstogo.com , doubled overnight.
Why Local Internet Marketing?
- Use of local search increases 43% year-over-year - comScore Networks Inc.
- 63% of U.S. Internet users performed a local search in July, up 43% from July 2005 - comScore Networks Inc.
- Google local sites and Yahoo local sites captured the largest share-30% and 29%, respectively.
For more information about Local Internet Marketing register online at www.edmondsbest.biz for their January Seminar or contact Talbot Services directly at 359-7741.
